OUR DNA
Basma beauty
MEET OUR FOUNDER
BASMA HAMEED
Basma Hameed is a complexion expert with over 20 years of hands-on experience studying skin tone, undertone, and texture.
After suffering third-degree facial burns as an infant, she used her own lived-in skin to pioneer paramedical micropigmentation. This breakthrough procedure has made her a global authority in color, correction, and complexion.
MY STORY
My journey from burn survivor to skin expert to beauty brand founder.
MY SCAR
At the age of 2, a kitchen accident left me with third-degree burns on half my face.
FALLING IN LOVE WITH MAKEUP
I started wearing makeup when I was six and fell in love with how it made me feel. I taught myself how to color-correct, work with textured skin, and mix shades.
THE TURNING POINT
I was a teenager when my doctor said that I should "give up and move to an island" because my scar would never improve. But I wasn't done fighting for myself.
THE IDEA
I had the idea of adding color deep beneath the skin to get rid of discoloration, almost like permanent foundation. Every doctor dismissed it.
the procedure
I trusted my gut and tested the idea on my own skin - and it worked! That’s how I pioneered Scar Camouflage, a procedure that went on to create a billion-dollar industry.
the basma hameed clinic
I opened my first clinic in Toronto, and very soon people were flying in from around the world to get treated - including celebrities and royalty. I later opened a second clinic in Beverly Hills.
complexion expertise
After 20 years of perfecting color matches for every imaginable skin tone, undertone, and texture, I knew I was ready to create my own makeup brand.
BASMA BEAUTY
My vision for BASMA was simple: create formulas that melt in, look like your skin (but better), and simplify your routine without sacrificing performance. Makeup that just works.
the foundation stick
5 years, and over 15 iterations later, The Foundation Stick was born. We launched BASMA in 2021 with 40 shades - each one inspired by the clients I've treated in real life.
5 years later
If my story shows anything, it’s that you should never give up on yourself. BASMA exists to bring that same belief to others—helping people feel seen, confident, and celebrated in their own skin.
