THE FOUNDATION STICK
42 SHADES. EVERY ONE EXACTLY RIGHT.
By Beverly Hills skin tone-matching expert Basma Hameed.
The right color changes everything.
For over 20 years, Basma Hameed has been Beverly Hills' most sought-after skin tone-matching expert, known for a procedure that eliminates discoloration on the skin. She put that same color expertise into every BASMA formula.
The BASMA Beauty Edit
Products our customers reach for again and again.
The Lip Lock Liner
The Foundation Stick
The Cream Blush
The Ultra-Hydrating Liquid Lipstick
The Bronzer
The Contour Stick
Seen on real skin.
Worn, loved, and shared by our community.
She didn't learn color theory in a classroom.
After surviving third-degree burns as an infant, founder Basma Hameed spent 20 years mastering how color behaves on real skin. She pioneered a paramedical procedure built on one principle: color has to be exact, or it doesn't work. BASMA Beauty is what two decades of that expertise looks like as a makeup brand.
Not paid. Just worn.
Some celebrities found it themselves. Some had it put on them by professionals they trust the most. Either way, BASMA wasn't bought into that room.
That's what product quality does.
AS SEEN ON:
Beyonce · Kim Kardashian · Kourtney Kardashian · Tyla · Jennifer Lopez · Olivia Culpo · Vanessa Hudgens
The Lip Lock Liner 2-Pack
The Lip Lock Liner 3-Pack
The Lip Lock Liner Collection
The Lip Duo
The Complexion Trio
The Foundation + Brush Set
The BASMA Essentials Bundle
Foundation + Blush Duo
The Blush Bundle
The Bronze + Sculpt Bundle
The Blush'n'Blend Bundle
