NEW! THE LIP LOCK LINER
THE LIP LOCK LINER
LINE IT. FILL IT. LOCK IT.
Mix, match, or collect them all.
Where color meets skin.
Built by Beverly Hills skin tone-matching expert Basma Hameed and her 20+ years of paramedical color expertise, BASMA is complexion makeup engineered to get color exactly right for your skin.
The BASMA Beauty Edit
Products our customers reach for again and again.
The Lip Lock Liner
A smudge-proof creamy lip liner that glides on and locks color in place for all-day wear.
$22.00
The Foundation Stick
Buildable coverage that melts in, feels like skin, and looks like you.
$40.00
The Cream Blush
Balm-like blush that starts subtle, builds easily, and lasts all day.
$28.00
The Ultra-Hydrating Liquid Lipstick
Rich color that visibly smooths lips and delivers lasting hydration.
$26.00
The Bronzer
Cashmere-soft powder bronzer that melts in for warmth that looks real.
$32.00
The Contour Stick
Soft warmth and definition, to shape and define.
$40.00
Seen on real skin.
Worn, loved, and shared by our community.
She didn't learn color theory in a classroom.
After surviving third-degree burns as an infant, founder Basma Hameed spent 20 years mastering how color behaves on real skin. She pioneered a paramedical procedure built on one principle: color has to be exact, or it doesn't work. BASMA Beauty is what two decades of that expertise looks like as a makeup brand.
Not paid. Just worn.
Some celebrities found it themselves. Some had it put on them by professionals they trust the most. Either way, BASMA wasn't bought into that room.
That's what product quality does.
AS SEEN ON:
Beyonce · Kim Kardashian · Kourtney Kardashian · Tyla · Jennifer Lopez · Olivia Culpo · Vanessa Hudgens
The Lip Lock Liner 2-Pack
Your choice of 2 liner shades.
$37.00
$44.00
The Lip Lock Liner 3-Pack
Your choice of 3 liner shades.
$56.00
The Lip Lock Liner Collection
All four Lip Liner shades in one bundle.
$66.00
$88.00
The Lip Duo
Long-lasting line, all-day color and hydration.
$40.00
$48.00
The Complexion Trio
A simpler way to get ready.
$78.00
$104.00
The Foundation + Brush Set
Your everyday base routine - in minutes for skin-like buildable coverage.
$57.00
$76.00
The BASMA Essentials Bundle
Your everyday base routine - in minutes.
$120.00
$202.00
Foundation + Blush Duo
Skin-like coverage and color you control.
$60.00
$68.00
The Blush Bundle
A natural flush you can dial up and mix.
$50.00
$56.00
The Bronze + Sculpt Bundle
Cashmere-soft warmth you can build.
$58.00
$72.00
The Blush'n'Blend Bundle
A natural flush that you can build and blend.
$54.00
$64.00
The Pucker Up Bundle
Choose any three of our liquid lipsticks for everyday color and lasting hydration.
$55.00
$78.00
