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THE BLURRING GLOSS BALM IS LIVE!

BUNDLES ARE HERE! GET MORE FOR LESS

FREE SHIPPING ON ORDERS $50 USD+

4 SHADES

ONE SWIPE WONDER

A blurring lip balm + lipstick + lip gloss in one swipe.

42 SHADES

MAKE UP MADE FOR REAL SKIN, IRL.

Your perfect match is waiting for you...

7 SHADES

The Blush of your Dreams

Creamy, buildable & a glow-from-within finish. It’s that good.

BASMA Bundles

GET YOUR BASMA FIX

BASMA ESSENTIALS

Enjoy our top selling products, for less.

YOUR MAKEUP BAG ESSENTIAL

THE COMPLEXION BRUSH

One tool that does the job of five.

LIGHTWEIGHT FEEL

BUTTERY-SOFT

BUILDABLE COVERAGE

FRAGRANCE-FREE

CRUELTY-FREE

VEGAN

PARABEN-FREE

BASMA ESSENTIALS

Featured in Allure
Featured in WWD
Featured in Nylon
Featured in Bustle
Featured in Refinery 29
Featured in Byrdie

BASMA BUNDLES

ONE SWIPE WONDER

Infused with nourishing ingredients, this innovative formula provides intense, long-lasting hydration, while its weightless texture and blurring properties smooth fine lines for a silky effect. The high-pigment, high-shine finish results in a juicy, vibrant look in just one swipe.

The Foundation Stick
The Foundation Stick
The Foundation Stick
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The Foundation Stick
The Foundation Stick
The Foundation Stick
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The Foundation Stick
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The Foundation Stick
The Foundation Stick
The Foundation Stick
The Foundation Stick
The Foundation Stick
The Foundation Stick
The Foundation Stick
The Foundation Stick
The Foundation Stick
The Foundation Stick
The Foundation Stick
The Foundation Stick
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The Foundation Stick
The Foundation Stick
The Foundation Stick
The Foundation Stick
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The Foundation Stick

A Foundation That Does It All

There's a reason we keep going viral - Available in 42 shades, buttery soft, buildable formula. Find out which shade of The Foundation Stick is your perfect match.

Make Up That Looks Good On (REAL) Skin.

Founded by burn survivor turned skin expert and micropigmentologist, Basma Hameed is on a mission to create makeup that looks good on your (*real) skin.

AS SEEN ON

BEYONCE | KIM KARDASHIAN | KOURTNEY KARDASHIAN | VANESSA HUDGENS | KARRUECHE | OLIVIA CULPO | JOOLS LEBRON | CHARLI & DIXI D'AMELIO | SARAH HYLAND

THE BUZZ

"BASMA’s Foundation Stick lives up to all of its TikTok hype. The foundation seamlessly melted into my skin and became one with my complexion. This stick foundation feels incredibly lightweight on my skin and it glides on like butter."

-Anvita Reddy from Pop Sugar

Make Up Inspired By Real Skin.

Founder Basma Hameed developed the beauty brand she wish she had growing up as a burn survivor.

 @basmabeautyofficial

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