BLACK FRIDAY DEAL
25% OFF SITEWIDE
Stock up on your BASMA essentials + unlock FREE gifts the more you spend!
FREE GIFT
THE COMPLEXION BRUSH
A tool that just the job of 5 - FREE with every purchase $75+
CLEAN BEAUTY
CRUELTY-FREE
30-DAY HASSLE-FREE RETURNS
VEGAN
PARABEN-FREE
Makeup made effortless by design.
Founded by skin expert Basma Hameed, BASMA uses 20+ years of complexion science to create clean, effortless makeup that works with your skin—not against it
Best sellers
The Foundation Stick
A true-to-skin, hydrating liquid foundation — in a portable stick made for effortless everyday use.
The Cream Blush
A silky, balm-like blush that melts into the skin for a natural flush or a richer pop of color.
The Blurring Gloss Balm
A revolutionary lip formula that delivers intense hydration, color and shine in every swipe.