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FREE SHIPPING ON ORDERS $50+

COMPLEXION, MADE EASY

Effortless, skin-like coverage and color - in one bundle.

Melts in · Skin-like feel · Coverage you control

WHERE COLOR MEETS SKIN.

Makeup that feels like skin, developed through founder Basma Hameed’s 20+ years of color expertise.

BEST SELLERS.

Products our customers reach for again and again.

seen on real skin.

Worn, loved and shared by our community.

IN THE SPOTLIGHT

BASMA spotted on notable faces across film, music and fashion, including:

Beyonce · Kim Kardashian · Kourtney Kardashian · Tyla · Jennifer Lopez · Olivia Culpo · Vanessa Hudgens

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